The Sparkol Blog

Feb 11, 2021

The hospitality and leisure industries are really suffering from Covid restrictions. Many facilities have been forced to close for months on end. In these uncertain economic times it’s often tempting to slash marketing budgets and effectively go dark. However, past recessions and disasters have shown us that the companies that continued to build brand awareness and engagement with their customers during the difficult period bounced back much quicker than those who didn’t.