The Sparkol Blog

Jul 8, 2021

For the first time in olympic history the games had to be postponed from 2020 until 2021 due to the pandemic. This caused a major headache for the organizers, broadcasters and sponsors alike; how can they keep interest and momentum going amidst all the uncertainty and delay? With the long-awaiting games just around the corner, we take a look at how the major sponsors and broadcasters are using video to overcome the hurdles of a global pandemic.