Two years after winning series seven of Britain's Got Talent, Hungarian shadow dancers Attraction have been signed to star in another multi-million pound TV advertising campaign. Understanding why the group's animated routines are still so popular can help us create better scribes.
Attraction's performers work together to create a stunning animation effect, telling a narrative story by forming a series of silhouette scenes with their bodies.
In their BGT semi-final routine, we're shown all the joy and pain of one man's journey from birth to fatherhood. Just like a great scribe, the routine relies on a powerful story.
Two things make Attraction's 'animated' dance stories so popular:
Add more emotive language to your next video script. Emotional content - even something simple such as 'we were delighted' - triggers an emotional response in your viewer. This emotional connection makes them more likely to remember and re-tell your story.
Use visual metaphor to make your animation more surprising. Bring your words to life with images that the viewer wouldn't have expected - try not to rely on the obvious illustration of an idea.