---
title: The secrets to shadow dance group's amazing animated stories
description: After winning Britain's Got Talent these shadow dancers have been signed to star in a multi-million pound TV campaign. Take lessons from them to create better scribes.
image: https://blog.sparkol.com/hubfs/david-hofmann-XmD4gx8jsXE-unsplash.jpg
---
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# The secrets to shadow dance group's amazing animated stories
Andy Rodriguez May 5, 2021 2:16:00 PM
Two years after winning series seven of Britain's Got Talent, Hungarian shadow dancers Attraction have been signed to star in another multi-million pound TV advertising campaign. Understanding why the group's animated routines are still so popular can help us create better scribes.
## An amazing animation starts with a super story
Attraction's performers work together to create a stunning animation effect, telling a narrative story by forming a series of silhouette scenes with their bodies.
In their BGT semi-final routine, we're shown all the joy and pain of one man's journey from birth to fatherhood. Just like a great scribe, the routine relies on a powerful story.
## Suspense and emotion are powerful storytelling tools
Two things make Attraction's 'animated' dance stories so popular:
1. **Suspense** - Waiting for the dancers to assemble and reveal each new scene is exciting. Seeing something unexpected is a happy surprise. The suspense is what grabs and keeps our attention.
2. **Emotion** - We become passengers on our hero's journey to adulthood via adventure, heartbreak and joy. We experience these emotions too and this makes the story far more memorable for us.
## Tips for your next scribe
Add more emotive language to your next video script. Emotional content - even something simple such as 'we were delighted' - triggers an emotional response in your viewer. This emotional connection makes them more likely to remember and re-tell your story.
Use visual metaphor to make your animation more surprising. Bring your words to life with images that the viewer wouldn't have expected - try not to rely on the obvious illustration of an idea.
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