---
title: 5 Reasons to use whiteboard animation videos instead of PowerPoint
description: How do you stop people sitting through dull presentations? Students in a recent study said they either “always,” or “almost always” copy from PowerPoint.
---

[Sparkol Stories](https://blog.sparkol.com)

# [5 Reasons to use whiteboard animation videos instead of PowerPoint](https://blog.sparkol.com/5-reasons-to-use-whiteboard-animation-videos-instead-of-powerpoint)

 Written by [Andy Rodriguez](https://blog.sparkol.com/author/andy-rodriguez) | Feb 1, 2022 1:56:22 PM

PowerPoint has been popular for a long, long time. Too long we would argue…

**How do you stop people sitting through dull presentations, copying down content word for word, slide for slide?**

Students in a recent study said they either “always,” or “almost always” copy information from PowerPoint.

**Why are we happy with passivity rather than lively interaction and debate?**

As well as being too text heavy, PowerPoint oversimplifies complex ideas down to a handful of bullet points that rarely link to one another. How is this helping anyone?

Whiteboard animations on the other hand are incredibly more engaging than PowerPoint and can [**increase learning**](http://www.sparkol.com/engage/how-scribe-videos-increase-your-students-learning-by-15/)** by 15%.** They cleverly combine spoken word, visual animations and sounds to create memorable presentations that deliver impressively high engagement.

 

### **1) Position Your Brand as The Leader**

- Get your message across to a time-poor audience in a **unique way**
- **Better explain** complex subjects and ideas to customers, employees and students
- **Be innovative** and use medium that’s perfect for viral marketing

### **2) Dramatically Improve Learning and Message Retention**

- **Take advantage** of how our brains digest information and be remembered
- **Cut through** the constant marketing and media content we all face daily
- Stop people thinking ‘are they trying to sell me something?’ by imparting your message in a way that’s **truly listened to**

***“4X as many customers would rather watch a video about a product than **read about it” - **[hubspot.com](https://www.hubspot.com/marketing-statistics)***

### **3) Increase Social Media Impact**

- More platforms, more views, **more customers**
- Create inherently social content that **people can’t help but share**
- Increase **targeted traffic** to your website with powerful content

### **4) Make Marketing Fun and Interesting Again**

- With the right script, whiteboard animations present difficult or awkward concepts **far** **better** than PowerPoint
- Give your **brand a personality** that the viewer can relate to
- **Evoke emotion** from the viewer and capture the sale

***“Marketers who use video grow revenue 49% faster than non-video users”* - [hubspot.com](https://www.hubspot.com/marketing-statistics)**

### **5) Empower Your Sales Team**

- **Break through** **subconscious barriers** to sell more
- **Turn browsers into buyers** by engaging visitors with visual storytelling
- **Deliver a great story** that showcases the benefits your service or product offers

Next time you have something to share, ditch the stuffy old slide deck. [Get VideoScribe](https://my.sparkol.com/buy?_ga=2.124633226.1242606893.1498047107-1497205206.1496912855) and really stand out.

 

[View full post](https://blog.sparkol.com/5-reasons-to-use-whiteboard-animation-videos-instead-of-powerpoint)

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