How to supercharge your video creation skills
Louise Greaves Mar 17, 2021 9:42:46 AM
Video is now the king of content. According to Hubspot, it has overtaken blogs and infographics to be the most popular type of content for marketers. When you consider the average person will spend 100 minutes each day watching online video in 2021 it’s no surprise that 61% of marketers plan to increase their video spend this year.
It’s not just marketers either, HR, internal communications, training teams, educators and more are all turning to video to deliver their message.
You might be thinking, I know I should be using video for my communications, but I just don’t know where to start. If you’re relatively new to video there’s essentially two options:
Get a professional to help you create a video. They can help you every step of the journey from storyboarding to voice-overs. Sparkol' Studio team is packed full of animators, script-writers and designers ready to make you a jaw-dropping video with minimal effort from you.
- Option 2 is to use a video creation tool, like VideoScribe, to do it yourself. If you’re a complete video novice this option might feel daunting. But it’s easier than you think. Below we’ll cover off some simple ways you can become a video ninja in no time.
If you decide to give it a go yourself, there’s several ways to make creating awesome animations easier and help you get up to speed, including:
1. Video Templates
Getting started with a new tool can be daunting. You’re presented with a blank screen and your creativity vanishes like an ice cube in the sun. That’s why we created a huge bank of quick-start video templates for VideoScribe.
Our templates are easily customizable and allow you to create a video in minutes. They range from business and marketing templates, including timelines, your story, results videos, explainer videos, case studies and testimonials. We also have a set of templates perfect for educational settings including lesson plans and 60 second topic recaps. Plus, everything from COVID-19 templates to seasonal and specific occasion templates.
2. Tips & tutorials
VideoScribe also has a comprehensive bank of tutorials and articles on our help site and on the VideoScribe blog. These will help you navigate the tool and create your own custom videos. They’re jam packed full of tips and tricks covering everything from planning your video through to exporting in HD.
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3. Online Video Training
If you’re ready to level up your video skills even further, you can take one of our online courses:
2 hour course you can take at your own leisure
You’ll learn how to plan your video, choosing layouts and themes. How to add music and voice-overs. Finding and using images, text, charts and GIFs. How to control the camera movement, create scenes and transitions. And finally how to export your video in the most appropriate format and share it.
VideoScribe Advanced Training
2 hours, on-demand
You’ll learn how to prepare your script and draft a storyboard. How to define a visual theme, using different backgrounds, hands, fonts and animations. How to pan and zoom the camera. Fade transitions, scene cuts and secret camera jumps. Using “move in” to create interesting effects. Advanced layering techniques and using morph and creating stop motion animation sequences. After taking this course you’ll be amazed at the quality of your videos. And so will your boss!
You can also take advantage of our customized video training. This is completely tailored to your specific requirements. These sessions start from half day workshops to multiple days as required. They can be run online or face to face (dependent on COVID restrictions naturally). These sessions are particularly popular with businesses that have multiple VideoScribe licenses.
Before delivering this bespoke training we get to know you and your business to design a course that will supercharge the video skills of your entire team. This training can also go beyond VideoScribe and help you level up your entire video strategy. Learn more here.
Make sure your videos pack a powerful punch by elevating your video skills. The tips and training above will help you get the most value out of your VideoScribe subscription and use it to its full potential.
It can also be helpful to look at what others are creating for inspiration. Check out our VideoScribe Award winners showcase to see what kinds of video you could create.