The Sparkol Blog

Feb 1, 2022

For most nonprofits, getting public support is the number one priority. Whether it's for increased awareness or to raise vital funds, ensuring that your audience understands exactly what you're working towards and why it's important is crucial to your success. But getting the message across clearly and succinctly can be tricky. You only have a short amount of time to capture the attention of your audience.

That’s where explainer videos come into play. They help you explain the work you do with clarity, while engaging your audience and keeping their attention focused on your content. Explainer videos are normally under two minutes long and are often animated to help you show off your personality and style.