Mar 10, 2022 9:00:00 AM
Let's face it, scientific communication is often complex. For patients and stakeholders it can be a barrier to learning more about treatments and developments in research.
But that's where animated video can help bridge the gap. The true power of video is its ability to hold peoples' attention, making animation a necessary tool for pharma and healthcare marketing strategies. Let's look at 3 fantastic examples of this in practice...
1. Cutting the jargon with Boiron
One of the major stumbling blocks in pharma marketing is translating technical language into easily digestible content. Animation helps strip your message back to its simple core, focusing on clear imagery and movement to paint a picture that everyone can understand.
See the perfect example of this in our work for Boiron's SleepCalm 👇
2. Canary Medical explainer videos for clinicians
Physicians overburdened with patients and paperwork don’t have a lot of time to read lengthy pharma company documents. Lighten the load with a quick animated explainer video - perfect for communicating the core benefits of your offering in under one minute.
Plus, with stylized graphics like these your message is a whole lot memorable than a Word document!
3. Reach a wider audience quickly in times of need
During the COVID-19 pandemic there was a greater need to communicate scientific information quickly and accurately. With so much information to decipher, animation played a crucial role in helping people all over the world understand the science of the virus and how they could better protect themselves and others.
Here's just one example of how we helped share World Health Organization advice on protecting mental health during the pandemic 👇
For patients and physicians, animation can speak to the needs of both groups. Appealing to their ways of understanding, perceiving and using science to make decisions. So if you have a complex message to share, turn to animation!
Plus, we're here to help. With experience working with major pharma and healthcare brands to bring their content to life, we could do the same for you. Click below to get in touch with our friendly team.
